How Residential Mobility Influences Material and Experiential Purchases
نویسندگان
چکیده
With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential affects purchase type. How does affect our behavior? This research explores relationship between preference of type, with psychological processes. The study primed participants either high or low mindset to investigate effect on consumption style U.S. South Korean. results confirm that consideration shifts consumers’ preferences toward material goods experiences. In addition, also indicate connection type was mediated by autonomy moderated cultural factor. Lastly, theoretical practical implications are covered
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ژورنال
عنوان ژورنال: Asia Marketing Journal
سال: 2023
ISSN: ['1598-7868']
DOI: https://doi.org/10.53728/2765-6500.1599